 |
| Ad covering a large portion of the content |
DigTriad was deploying these ads for a while, but seems wisely to have stopped. Seeing the ad for Sears burp itself into my way at the News & Record, I was reminded of a great new (to me) site I stumbled upon all about web and mobile usability. It's Jakob Nelson's site Useit.com.
He has an article titled "The Eleven Most Hated Advertising Techniques." Although from 2004, I suspect they are probably still pretty hated. From Useit.com.
| Design Element | Users Answering "Very Negatively" or "Negatively" |
|---|---|
| Pops-up in front of your window | 95% |
| Loads slowly | 94% |
| Tries to trick you into clicking on it | 94% |
| Does not have a "Close" button | 93% |
| Covers what you are trying to see | 93% |
| Doesn't say what it is for | 92% |
| Moves content around | 92% |
| Occupies most of the page | 90% |
| Blinks on and off | 87% |
| Floats across the screen | 79% |
| Automatically plays sound | 79% |
It got so annoying on the mobile site that I just stopped going altogether. Lately, I am browsing on my phone much more often than a computer so that means I hardly ever visit the N&R website now.
ReplyDelete--Brandon Burgess
Thanks for stopping by, Brandon. No doubt the use of mobile devices to access web content is growing. About 7% of the visits to Greensboro 101 are now on mobile devices, a small percentage, but they are also some of the "stickiest" visits, spending more time than average on the site. There are a range of options for accommodating mobile users, but if they aren't offered all the features and functionality of the website through apps, they should be offered it through the web, and that means a site design that works on mobile devices or a design alternative just for mobile users. With the N&R's website, my complaint is that it is not even friendly for computer users.
ReplyDeleteIt's as if they no longer want any readers.
ReplyDeleteRoch Smith Jr.,
ReplyDeleteI am requesting your preferred email address. Our team at Arizona State University would like you to take part in a future survey that helps people understand more about how your publication helps better inform communities.
Please respond directly at tmento [at] asu [dot] edu.
Sincerely,
Tarryn Mento
I used to work for Sears telecenter.... horrible job... LOL
ReplyDelete