Friday, April 15, 2011

Most hated online ad techniques, part II

GREENSBORO, NC -- When I remarked yesterday on the crapification of the News & Record's website and their use of ads that conform to some of the most hated online advertising techniques, I gave a nod to DigTriad for ending their use of such ads. I was wrong. WFMY's DigTriad is employing ads that meet several of the most hated techniques.


Design Element Users Answering
"Very Negatively"
or "Negatively"
Pops-up in front of your window 95%
Loads slowly 94%
Tries to trick you into clicking on it 94%
Does not have a "Close" button 93%
Covers what you are trying to see 93%
Doesn't say what it is for 92%
Moves content around 92%
Occupies most of the page 90%
Blinks on and off 87%
Floats across the screen 79%
Automatically plays sound 79%

No comments:

Post a Comment

LinkWithin

Related Posts Plugin for WordPress, Blogger...