GREENSBORO, NC -- After reading rave reviews of Jon Duckett's
Javascript and Jquery: Interactive Front End Web Development, I thought I'd buy a copy. I checked Barnes and Noble's website to see if it was in stock at the Friendly Center store. It was. The price shown was $22.07.
I located the book in the store, but its cover price was $39.98, so I went to the customer service counter to ask about the discrepancy. Before I could even finish my question, the nice lady was nodding knowingly. As she explained, books at Barnes and Nobles are more expensive if purchased in the store.
I must have had quite an expression on my face because the lady responded with, "I know, I know."
"That's really dumb," I said, "now I'm going to leave the store, without making a purchase and go buy it online, probably from Amazon just to further express my displeasure with such gouging." (
Alibris looks like a good option.)
"But you can have it today if you buy it in the store," the lady tried to convince me.
Nice try, but an 82% premium for instant gratification just wasn't a selling point.
"And, the money will stay in your community and you'll be supporting your local store," she said.
Yeah, but my local store is trying to stick it to me, that hardly engenders the kind of goodwill that makes me want to support that store.
I buy local plenty, I shop the farmers markets when I can and I prefer independently-owned restaurants and stores to chains; but they aren't gouging their customers. Barnes and Noble, on the other hand, is trying to make a business out of sticking it to local shoppers.
I feel sorry for the people working at the store, but geez o'man, somebody in the chain of command needs to get a clue.