Twelve years later (nobody ever accused Greensboro of being supersonic), the site is ready for development and, in the blink of an eye, it has become "Union Square Campus." While the impression created so far is that this will be some sort of satellite campus for area universities, the ownership and money interests have been hard to follow. Instead we've had misrepresentations of the role of project's first building and tortured descriptions like this that are obviously more about hype than clear explanation:
"[A] catalytic higher education development with a first-building focus on training and education for health care professions..."A catalytic higher education development?
It doesn't help that there is no online resource that describes the project in any detail—no web page, no Wikipedia entry—nothing other than disparate press release-driven announcements regurgitated by local media.
Between few public records, sparse news stories and the rumor mill, there are more questions than answers. Here are some things the professional media ought to clear up for us:
Who will own it?
Currently, the land for the project is owned by the City of Greensboro. Unpublished sources say that a developer was chosen who was to purchase the land but was disqualified for some unknown reason and a new developer was chosen but they have not taken possession of the property. In other words, they haven't purchased it but remain identified as the developer. Who is the intended eventual owner of the land and is the City of Greensboro going to sell it to them at fair market value or will be it be "donated"? Was the developer chosen through an open and fair process in the best interests of the citizens of Greensboro? Who will own the buildings, and not just the first; what is the ownership plan for additional buildings? Who is deciding?
These are matters of fiduciary responsibility of public property. Answers to these questions are of the utmost public interest.
How much is education related? Really.
Supporters hype the project as devoted to education—"A catalytic higher education development"—but only a single building has been described as being education related. Previous discussions and people who claim to know say that the property is also to include apartments and condos as well as commercial and office space.
Is the project being promoted as education related to procure public funding and public support when some portion, if not most of it, will be for other purposes?
Who gets the money?
It has been announced that the first building is to house classroom space, to be rented, hopes are, to local universities. Presumably, there will be other future rents, no matter the purpose of other eventual buildings. To whom will those rents go? Is that arrangement, whatever it may be, in the best interest of the citizens of Greensboro?
The next time reporters type "Union Square Campus" in a story, I wish they'd stop and ask themselves, "How much do my readers know about what this is? How much do I know?"