According to the agreement, Yes! is paying the coliseum $80,000 ($20,000 per year for four years) for a luxury box for all events, three VIP parking passes and to have its logo affixed to 2,000 reserved chairs, other seating and advertising.
Thursday, May 26, 2011
Yes! Weekly's White Oak Amphitheater sponsorship agreement
GREENSBORO, NC -- It was a strange thing for a newspaper. Yes! Weekly publisher Charles Womack posted to the Yes!Weekly blog an announcement that Yes! is sponsoring the reserved seating at the new White Oak Amphitheater. It was boilerplate PR, carefully crafted quotations of each party congratulating the other. Strangely, requests in the comments for details of the deal went unanswered. Strange because a newspaper would find this rather important were it reporting on someone else's deal.
According to the agreement, Yes! is paying the coliseum $80,000 ($20,000 per year for four years) for a luxury box for all events, three VIP parking passes and to have its logo affixed to 2,000 reserved chairs, other seating and advertising.
According to the agreement, Yes! is paying the coliseum $80,000 ($20,000 per year for four years) for a luxury box for all events, three VIP parking passes and to have its logo affixed to 2,000 reserved chairs, other seating and advertising.
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Roch, it's YES! Weekly. The YES is all caps.
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